Sr. Manager, CFC CRM Business Product Owner

ROLE SUMMARY The CFC (Client-Facing Colleagues) Business Product Owner is a new role within the CRM Business Product team directly reporting to the CRM CFC Business Product Lead within the Customer Engagement Technology & Innovation organization in the Chief Marketing Office (CMO).

This is a high-visibility role, owning the end-to-end success of our CRM engagement platform supporting HCP/HCO-facing colleagues (CFC) globally, across all brands representing the needs for Commercial Sales, KAM, Access and Medical user groups.

Over the next several years Pfizer will be re-platforming our CRM technology and this role will be also support this program. The role is expected to leverage the product model to identify technology enhancement opportunities that enable Pfizer’s business objectives and improve the CFC experience.

They will collaborate with a diverse group of stakeholders to prioritize opportunities and contribute to the strategic CFC product roadmap. They will partner closely with our digital technology teams and vendors to concept, plan, build and deploy solutions responsible for the end-to-end success.

ROLE RESPONSIBILITIES Contribute to a CFC CRM roadmap illustrating planned technology enhancements to create business impact well aligned to market business objectives. Forge strong relationships with key stakeholders to understand CFC needs and translate them into technology enhancement opportunities.

Lead customer/market-facing solution demonstrations adapted for sales/medical/KAM personas that position the platform benefits and drive a demo-led approach to requirements gathering and solution definition. Willingness to learn the product/platform capabilities inside-out and do basic configuration to test new features and prepare for demos.

Lead a process to quantify business impact of enhancement opportunities and drive enhancement prioritization. Partner closely with UX/Design, delivery and operations teams to drive concepting, planning, build and deployment of new features.

Write product requirements and user stories and participate in agile ceremonies to prioritize the backlog and deliver work. Devise an approach to measure and report out business impact of technology enhancements. Plan and support the functional/business side of the CFC tooling universe by providing clear requirements for business needs throughout, participating in UAT, training and communications as required.

Manage relationships with vendors to ensure their technologies evolve with Pfizer’s needs. Maintain strong knowledge of Life Sciences CFC CRM-related offerings, drive build/buy decisions and partner closely with digital to evaluate technology.

Operate with a mindset of standardization, consolidation and global scalability across the CFC technology tooling universe. Support privacy, digital, legal, regulatory and compliance teams in setting and deploying data standards, policies and procedures.

BASIC QUALIFICATIONS BA Required; MBA or equivalent Master’s-level education preferred 5+ years in a product management roles. 5+ years of experience in the Life Sciences industry Experienced with agile ways of working and experienced in all stages of the product development lifecycle from idea to delivery.

Navigating consumer privacy and / or healthcare data landscape at scale Integrating sales and marketing technology and customer journeys across channels Deep understanding and passion for CRM platforms, technologies (especially in areas across Customer facing colleagues) Ability to forge strong relationships with engineering partners Experience evaluating product decisions strategically and making prioritization tradeoffs, leveraging large datasets to make data driven product decisions while collaborating with multiple stakeholders and cross functional teams.

Excellent interpersonal skills and mastery of working in a matrixed environment. Self-motivated with demonstrated ability to execute with speed and high quality. Demonstrated business acumen strong analytical skills and mindset. Role model for the PFE values (Courage, Excellence, Equity, Joy) Experience in leading complex, large scale business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.

Strong writing, presentation and influencing skills. Ability to thrive under pressure, take accountability and to meet deadlines. Discretion and trustworthiness in dealing with confidential information. Bonus Points If You Have (Preferred Requirements) A Master's degree Life Sciences experience in areas closely related to SFA/CRMtooling, ideally working for/ closely with a top 10 pharma company.

Leading / Contributing to CRM technology for an innovative multi brand global Fortune 500, Health, Pharma or regulated B2B and / or consumer org Experience with Veeva, Life Sciences Cloud or OCE Experience configuring Salesforce Product experience in a high growth start-up Experience working on global programs Any US Pfizer site preferred for this role with flexibility to work across global time zones Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS Up to 20% travel, ability to adapt to meetings scheduled for European/Asian time zones when required Other Job Details: Last day to apply: July 7, 2026 Work Location Assignment: Hybrid, 2-3 days onsite/week, Commercial Pfizer site required 
The annual base salary for this position ranges from $124,400.00 to $207,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program.

We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.

Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

* The annual base salary for this position in Tampa, FL ranges from $111,900.00 to $186,500.00.

This role is posted in multiple locations.

If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.


 Relocation assistance may be available based on business needs and/or eligibility. 
 Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future. 
 Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.

These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. 
 EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.

Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.

Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com .

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