Senior Expert, Nike Sportswear Brand Management, Global
Top focus
BECOME PART OF THE NIKE, INC. TEAM NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create.
Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a results-oriented and constantly evolving game. Typical Capabilities Develops and executes brand strategies and seasonal marketing plans that drive consumer connection and business growth.
Leads the end-to-end development of seasonal brand concepts, translating global direction into impactful storytelling and marketplace execution. Partners cross-functionally to deliver integrated campaigns that elevate brand perception and drive demand.
Scope: Leads execution of seasonal strategies (0–6 months) in alignment with multi-year brand direction set by senior leadership. Owns specific product concept, or seasonal offense areas, ensuring delivery of best-in-class consumer experiences.
Decisions impact specific business segments or key brand initiatives. Problem Solving: Resolves complex and sometimes ambiguous challenges within defined strategic frameworks. Applies strong judgment to adapt global strategies into relevant, consumer-led executions.
Identifies opportunities and proposes solutions to optimize performance. Leadership: Leads cross-functional teams to deliver seasonal work with excellence. Influences across global and geo partners. Contributes to team development, coaching, and culture.
Drives accountability for results across projects and initiatives. WHO WE ARE LOOKING FOR We are looking for a Senior Expert, Nike Sportswear Brand Management – Global with strong experience in brand marketing, the sportswear/streetwear industry and delivering seasonal campaigns.
This leader is deeply connected at the intersections of sport and culture, detail-oriented, and thrives in bringing ideas to life in the marketplace. This individual is a connector and executor—someone who can take direction, shape it into compelling concepts, and lead teams to deliver world-class brand experiences.
They are consumer centric thinkers energized by connecting product, storytelling, and experiences. WHAT YOU WILL WORK ON You will lead the end-to-end development of seasonal marketing plans, partnering across functions to deliver integrated executions
In This Role, You Will
- Lead the creation and execution of seasonal brand plans, ensuring alignment to global strategy while driving distinct and relevant storytelling Own end-to-end development of key product concepts or seasonal offenses, from brief to marketplace execution Define target consumers and apply insights to create resonant and culturally relevant brand moments Translate global strategic direction into clear, compelling briefs that inspire cross-functional teams through presentations and collaboration Partner with Brand Creative, Digital, Retail, Comms, Energy, Entertainment and Sports Marketing to deliver integrated, multi-channel campaigns Drive excellence in execution across all consumer touchpoints, ensuring consistency and quality of storytelling Lead the day-to-day offense, including managing timelines, workflows
- cross-functional collaboration Contribute to seasonal recaps, capturing learnings and identifying opportunities to improve future work Support budget planning and management for assigned projects or concepts WHO YOU WILL WORK WITH You will report to the Senior Expert, Nike Sportswear Brand Management – Global .
- You will work closely with cross-functional partners across the global matrix, including: Brand Creative, Digital Marketing, Retail Marketing, Comms, Sports Marketing, Energy Marketing, Entertainment Marketing, Brand Planning & Operations, Finance
- Geography Brand Teams.
- You will also collaborate closely with product teams and geographies to ensure concepts are globally aligned and locally relevant.
- WHAT YOU BRING Bachelor’s degree in Marketing , Business, Communications, or related field.
- Will accept any suitable combination of education, experience
- training 8+ years of experience in Brand Management, Marketing
- related fields Proven ability to lead seasonal brand campaigns and concept development end-to-end Genuine passion and deep understanding of sport and how it intersects with culture to drive new expressions with youth that expand a brands audience Ability to translate strategy into impactful marketing plans and execution Experience working cross-functionally to deliver integrated campaigns Strong communication, plan building
- storytelling skills, with attention to detail and craft Ability to manage multiple projects and timelines in a fast-paced environment Team-first mindset with the ability to influence and collaborate across functions Preferred Experience working across global and geo teams Strong partnership with cross functional teams—briefing, reviewing
- elevating work Experience delivering end to end marketing execution Comfort navigating ambiguity and adapting to evolving priorities Passion for driving innovation in consumer experiences and storytelling We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning
- other reasonable modifications as needed.
- If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form .