General Manager - Retail Sales & Operations
Top focus
Employment Type Permanent Closing Date 21 July 2026 11:59pm Job Title General Manager - Retail Sales & Operations Job Summary This is a unique leadership opportunity to drive the future success of a growing consumer technology brand. You will be accountable for Sprout's overall performance, balancing long-term strategic growth with operational excellence.
Leading across product innovation, sourcing, manufacturing, distribution, marketing and commercial strategy, you will identify new opportunities, strengthen market position and deliver sustainable growth. Working across Telstra's retail, marketing, supply chain and commercial teams, you will build strong partnerships that enable innovation, enhance customer outcomes and maximise business performance.
Job Description About Us Telstra Consumer is at the forefront of delivering world-class technology experiences to millions of Australians. Through our retail, digital and product teams, we help customers stay connected while delivering innovative solutions that make their lives easier, safer and more rewarding.
Within Telstra Consumer, Sprout is our proprietary accessories and audio brand, bringing innovative, high-quality technology products to market. Operating in a fast-moving and highly competitive category, Sprout continues to evolve its product portfolio, brand presence and customer offer to drive growth and create meaningful customer experiences.
Focus of the R ole As General Manager - Retail Sales & Operations , you will lead the business end-to-end, shaping strategy, driving commercial performance and defining the next phase of growth for the brand. With accountability across product development, commercial outcomes, brand, operations and go-to-market execution, you'll have the opportunity to operate like a business owner while leveraging the scale and capability of one of Australia's most trusted brands.
What You'll Do You will lead the commercial success and long-term growth of the business by bringing together strategy, innovation, operations and customer focus
Key Responsibilities
- Set and execute Sprout's growth strategy across mobile accessories and audio categories.
- Own end-to-end business performance, including revenue growth, profitability, margin optimisation and cost management.
- Lead product strategy across the full lifecycle, from concept development and sourcing through to manufacturing, distribution and go-to-market execution.
- Shape and evolve the Sprout brand, ensuring a compelling and differentiated position within the market.
- Identify and unlock new growth opportunities across products, channels, partnerships and customer segments.
- Drive pricing, promotional and merchandising strategies that optimise commercial outcomes.
- Partner across retail, marketing, commercial and supply chain functions to deliver integrated customer and business outcomes.
- Champion innovation by exploring emerging technologies, customer trends and market opportunities.
- Build and lead a high-performing team focused on accountability, creativity and continuous improvement.
- What We Offer Performance-related pay.
- Access to thousands of learning programs so you can continue to grow your career.
- Global presence across 22 countries with opportunities to work where we do business.
- Purchased annual leave scheme.
- Additional Telstra Day leave each year.
- Additional discounts on Telstra products and services.
- Toolkit provided (laptop, mobile phone and plan).
- About You You are a commercially minded leader who thrives in environments where strategy, innovation and execution converge.
- You bring the curiosity of an entrepreneur, the discipline of a business leader and a passion for delivering exceptional customer outcomes.
- Candidates for this role may come from a range of backgrounds including consumer technology, electronics, retail, consumer products, brand-led businesses or other growth-oriented environments.
- To be successful in this role, you'll have: Significant leadership experience within retail, consumer products, technology, electronics or a related industry.
- Strong commercial acumen and demonstrated experience owning or influencing P&L performance.
- Experience across product management, sourcing, merchandising, brand management or category leadership.
- An entrepreneurial mindset with the ability to take ownership and drive outcomes for customers end-to-end.
- Demonstrated success leading growth strategies and delivering commercial results.
- Experience developing and executing product and brand strategies within customer-facing markets.
- Strong stakeholder engagement and influencing capability across multiple functions.
- The ability to move seamlessly between strategic planning and operational execution.
- Experience building, leading and developing high-performing teams.
- A passion for innovation, customer outcomes and continuous improvement.
- If this opportunity sounds like a perfect fit for you, we'd encourage you to apply!
- To be considered for this role, please ensure a current copy of your CV is attached to your application.
- As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).