Marketing manager II
ADCI HYD 13 SEZ•1d ago
IN, TS, HyderabadOnsiteFull-timeMid Level6+ yrs exp
Top focus
Product Marketing ManagerGrowth Marketing ManagerPerformance MarketingMarketing Analyst
- Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team
- owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business
- regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement
- adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs. Key job responsibilities
- Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix
- Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes
- Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption
- Drive full-funnel optimization across awareness, engagement, and conversion stages
- Develop scalable marketing mechanisms and automation to support multiple programs and customer segments
- Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics
- Analyze campaign performance and surface insights to improve marketing effectiveness
- Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes
- Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines
- Contribute to leadership reviews, GTM plans, and performance reporting
- Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives
- Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights
- 6+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience with A/B testing, especially around audience segmentation and targeting - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts
- assess the efficacy of marketing programs - Experience using data and metrics to measure impact and determine improvements
- Experience using email platforms and editing HTML - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts
- assess the efficacy of marketing programs - Experience with A/B testing, especially around audience segmentation and targeting - Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc. - Experience driving demand and managing a customer funnel across multiple channels - Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship - Experience working with marketing tools including email, web analytics, CRM
- marketing automation platforms - Master's degree or above in marketing, economics, business or equivalent -
- Experience building scalable marketing mechanisms or automation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
MarketingA/B testingHTMLCRMweb analyticsmarketing automation