Business Analytics Lead - Marketing Audience Activation

PNC Financial Services•19h ago

United StatesOnsite$91K–$185.9KFull-timeMid Level5+ yrs exp

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Business AnalystMarketing AnalystAnalytics EngineerHr Business Partner

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Marketing organization, you will be based in one of the Marketing Hub Locations listed. The Business Analytics Lead serves as a key liaison between Line of Business (LOB) Growth Marketing, Operations Excellence (Ops Ex), Customer Information Management (CIM) Technology
Product Owners (POs). This role is responsible for translating complex audience targeting needs into scalable data solutions and business technical designs, ensuring marketing initiatives are executed accurately, efficiently
on schedule. The successful candidate will provide strategic consultation on audience development, data requirements
delivery planning while driving alignment across business and technology partners to support effective marketing campaigns and customer engagement strategies. Key Responsibilities Strategic Marketing Consultation
Partner with Growth Marketing and Ops Ex teams to understand complex audience targeting requirements and campaign objectives.
Establish clear delivery timelines, recommend key milestones, and provide guidance on audience readiness to support successful marketing treatment execution.
Serve as a trusted advisor to business stakeholders, ensuring alignment between marketing goals, operational capabilities, and data availability. Audience Requirements & Technical Translation
Consult with business partners to gather, evaluate, and document audience business requirements.
Translate business needs into clear, actionable technical requirements for CIM Technology teams and Product Owners.
Develop and support business technical designs for audience creation across customer lists and CIM platforms.
Ensure audience solutions support accurate targeting, execution, compliance, and performance measurement. CIM Data Management & Delivery
Coordinate intake, prioritization, and management of new CIM data requests.
Facilitate collaboration among business, technology, and data teams to evaluate and deliver new data capabilities.
Maintain clear documentation, requirements traceability, and stakeholder communications throughout the request lifecycle.
Monitor progress and drive timely delivery of data enhancements that support marketing and audience needs. Cross-Functional Leadership
Act as a central point of coordination between marketing, operations, product, and technology teams.
Identify risks, dependencies, and potential impacts to campaign execution and proactively recommend solutions.
Support continuous improvement efforts related to audience creation processes, data utilization, and campaign delivery. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Assists peers with guidance on analytic approaches related to more complex solutions. Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $91,000.00 – $185,900.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 07/15/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match, pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level
and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com . Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Required skills

Business IntelligenceData IntegrationMarket ResearchPerformance MetricsStrategic Planning