Principal Product Marketing Manager

Key Responsibilities

• Define and execute multi-year go-to-market strategies, including product positioning, messaging
• market segmentation -Build and own competitive analysis, buyer personas
• value propositions tailored to enterprise audiences -Create sales enablement tools, ROI frameworks
• business case materials to support complex enterprise sales cycles -Design and execute integrated demand generation campaigns across digital, events, ABM
• content marketing -Develop thought leadership content and customer advocacy programs -Define brand architecture, voice
• governance within a broader brand ecosystem -Drive alignment across cross-functional teams — Sales, Business Development, Engineering
• Marketing — through senior leader reviews and scalable mechanisms
• 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams
• Experience with creating GTM initiatives at scale - Experience working cross-functionally across marketing, product management, analytics, UX
• research - Experience developing and executing on GTM strategies that are large in scope - Experience in robotics design, automation systems development, control systems design
• related product development - Experience leading go-to-market for consumer software or hardware product launches - Experience identifying, developing, negotiating
• closing large-scale technology deals - Experience in Product Safety & Compliance Law - Experience in B2B marketing tools - Experience in commercial or industrial work - Experience with brand strategy - Experience conveying complex subject matter to clients and stakeholders - Experience developing strategies that influence leadership decisions at the organizational level Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
• other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
• location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
• parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, MA, N.Reading - 170,000.00 - 230,000.00 USD annually USA, WA, BELLEVUE - 170,000.00 - 230,000.00 USD annually