Sr. Product Marketing Manager, Amazon Shoppable Videos
Amazon.com Services LLC•3w ago
United StatesOnsiteFull-timeManager Level5+ yrs exp
H-1B verified · 2310 LCAs
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Product Marketing ManagerProduct ManagerVp Product
- Amazon Shopping Videos (ASV) is a fast-growing business focused on enabling customers to find inspiration, information, entertainment
- community through video content at any point in their shopping journey. As the Sr. Product Marketing Manager, you will own the messaging and positioning for Amazon Shoppable Video — crafting how our products are described to the brands who use them and to the internal teams who sell and build them. This is a highly cross-functional, B2B role with end-to-end ownership of the product story. You will define the narrative for brands and internal teams, shape the self-service brand education, lead go-to-market messaging for new launches
- manage the agency relationships and budget that bring our marketing assets to life. You will operate with a high degree of autonomy and influence across Product, Design, Engineering
- Sales to drive understanding and adoption among brands and agencies in the US and international markets. Key job responsibilities Product Narrative & Positioning * Owned the hero narrative for Amazon Shoppable Video — Amazon's video-first suite of ad products — defining how the format is positioned to advertisers, internal stakeholders
- the market * Managed the communications doc, one-pager
- sales decks for Amazon Live, serving as the single source of truth for value proposition, competitive positioning
- proof points across US and international markets * Developed and maintained the managed service (LMS) and self-service (LSS) narratives, including external-facing landing pages Self-Service User Experience * Managed the self-service user experience including authoring help page content, creating instructional help videos
- informing UX copy across the product surface * Ensured a bar-raising customer experience by translating complex product capabilities into clear, accessible guidance for brand-registered sellers Self-Service Go-to-Market * Led self-service GTM strategy, including inputting into the product roadmap, influencing product launch strategy
- building communication plans for customers * Partnered cross-functionally with Product, Design
- Engineering to ensure launches met a high CX bar and drove adoption among brands and agencies Agency & Budget Management * Managed agency requests including brief development, SOW negotiations
- creative feedback cycles to deliver high-quality marketing assets (video, sales enablement, playbooks) on time and within budget * Owned PMM program budget allocation, including PO management, invoice reconciliation, spend forecasting.
- 7+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling
- targeting Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 157,100.00 - 212,600.00 USD annually
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