Lead Director, Enterprise Sports Sponsorships (Partnerships & Activation)
Top focus
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do.
Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary At CVS Health, our ambition is to be America’s most trusted health care company by simplifying health care for all.
We live our values by showing compassion and empathy, operating with transparency and integrity, innovating with purpose, and prioritizing safety and quality in all we do. CVS Health is transforming its approach to sports sponsorships, leveraging marquee partnerships as strategic enterprise assets to strengthen our brand and drive business impact.
As Lead Director, Enterprise Sports Sponsorships (Partnerships & Activation), you will play a central role in shaping how CVS Health engages priority client and stakeholder audiences through partnerships, hospitality, and experiences. In this role, you will partner closely on strategy development and take the lead in translating that strategy into high-impact, fully integrated programs and experiences.
You will architect how partnerships and hospitality come together to create meaningful engagement—ensuring all activations are intentional, differentiated, and drive measurable relationship and business outcomes. You will also play a key role in shaping executive-level communications and narratives, bringing clarity to complex workstreams and ensuring leadership has a clear understanding of priorities, performance, and impact.
You will bring a strong point of view on industry best practices, continuously raising the bar for how CVS Health activates partnerships and engages key audiences, while building and leveraging a strong internal network to extend the value of our partnerships across the enterprise.
This is a remote or hybrid role depending on location and open to candidates based in the US only
Key Responsibilities
- Partnership Activation & Program Architecture: Lead the development of integrated activation plans across partnerships, translating strategy into cohesive, high-impact programs spanning hospitality, events, and brand touchpoints.
- Signature Client Engagement Experiences: Design and deliver flagship, high-visibility experiences (e.g., marquee events, premium hospitality
- tentpole activations) that create differentiated engagement with priority clients, partners
- Stakeholder & Client Integration: Partner closely with commercial teams, account leaders, and enterprise stakeholders to define priority audiences, engagement strategies, and success criteria.
- Ensure programs are aligned to business priorities and support relationship development and growth.
- Partnership Development & Onboarding: Identify, evaluate, and support the negotiation of new partnership opportunities aligned to strategic priorities.
- Lead onboarding and activation of new partners, ensuring seamless integration into the broader sponsorship portfolio.
- Hospitality as a Strategic Lever: Lead the planning and execution of hospitality experiences as intentional relationship-building tools—ensuring every interaction is thoughtful, personalized, and outcome-driven.
- Brand Experience & Storytelling: Develop bold, differentiated experiences that bring the CVS Health brand to life.
- Ensure activations are premium, memorable, and reinforce our market leadership with external audiences.
- Executive Communications & Strategic Narrative Development: Develop clear, concise
- compelling executive-level communications that synthesize complex inputs into strategic priorities, program updates
- performance insights.
- Measurement & Business Impact: Define and track KPIs that link activation efforts to outcomes such as client engagement, influence, and business impact—including select B2B engagement metrics.
- Continuously optimize programs based on performance insights.
- Agency & Partner Leadership: Lead agencies and external partners, providing clear strategic direction and ensuring high-quality, experience-led execution.
- Operational Excellence & Scaling: Build planning processes and ways of working that enable scalable execution while maintaining a high bar for quality and impact.
- Industry Leadership & Best Practices: Bring deep industry expertise and a strong point of view on partnerships, activation, and hospitality.
- Continuously raise the bar for program quality, innovation, and impact.
- Internal Network & Value Amplification: Build and activate a strong internal network across functions to extend the value of partnerships.
- Identify opportunities to connect initiatives and stakeholders to maximize enterprise impact.
- Required Qualifications 7+ years partnership/sponsorship/client engagement experience Proven ability to translate strategy into integrated activation plans and programs, with clearly defined audiences, objectives
- KPIs 7+ years partnership development and negotiation experience Track record of building or scaling partnership platforms or engagement models, including aligning multiple components into a cohesive, differentiated program 7+ years budget/program management experience with multi-million-dollar spend Demonstrated ability to operate effectively in highly matrixed organizations, aligning diverse stakeholders and navigating competing priorities Strong understanding of how to leverage partnerships, hospitality
- experiences to drive relationship and business impact Proven ability to develop executive-level communications, synthesizing complex inputs into clear narratives, priorities
- decision-ready materials 7+ years of experience managing agencies, vendors
- external partners with accountability for delivery and performance.
- Strong communication and leadership presence, with demonstrated ability to confidently engage, influence
- operate in high-visibility environments with senior internal and external audiences, including executive clients and stakeholders Brings industry expertise and a strong understanding of best practices, with a demonstrated ability to elevate program quality and impact Proven ability to operate as a highly effective, cross-functional operator, building strong internal relationships and leveraging networks to maximize value 5+ years of experience within sports, entertainment, sponsorship
- partnership-driven organizations Preferred Qualifications Experience in B2B, client-facing
- commercial marketing environments, particularly where partnerships or experiences drive relationship outcomes Experience within technology, healthcare
- other complex enterprise organizations Experience in golf, premium hospitality
- marquee event environments (e.g., PGA, major tournaments
- similar high-end hosting platforms) Experience developing or supporting integrated sponsorship or partnership activations across multiple channels Education Bachelor’s Degree or equivalent experience Pay Range The typical pay range for this role is: $100,000.00 - $231,540.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.
- The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
- This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
- This position also includes an award target in the company’s equity award program.
- Our people fuel our future.
- Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
- Great benefits for great people We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
- This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
- The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
- Additional details about available benefits are provided during the application process and on Benefits Moments .
- We anticipate the application window for this opening will close on: 07/20/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.