Director of Wholesale Strategy & Operations
Top focus
WHOOP is seeking a highly analytical, operationally rigorous, and strategic Director of Wholesale Strategy & Operations to help scale and optimize our global retail and wholesale business. This highly cross-functional leadership role will serve as a key operational partner to the Wholesale Sales & Marketing organization, driving strategic initiatives, forecasting processes, operational performance management, and cross-functional execution across multiple retail channels and international markets.
This individual will act as connective tissue across Sales, Operations, Finance, Compliance, Legal, Analytics, and Marketing — ensuring complex initiatives are executed efficiently, risks are proactively managed, and the wholesale business is positioned for scalable growth.
The ideal candidate is a structured problem solver, exceptional communicator, and highly effective cross-functional operator who thrives in fast-paced, ambiguous environments. They combine strong analytical capabilities with operational leadership and are comfortable influencing stakeholders across all levels of the organization
Responsibilities
- Lead and drive cross-functional strategic initiatives across WHOOP’s wholesale and retail business, ensuring alignment across Sales, Operations, Finance, Legal, Compliance, Analytics
- Marketing teams Serve as the operational lead for key commercial programs, managing timelines, dependencies, stakeholder communication
- execution against business objectives Own and evolve wholesale forecasting processes, partnering closely with Sales and Operations to assess retailer-level demand forecasts, identify risks and opportunities
- improve forecast accuracy Develop scalable reporting frameworks and executive-level business reviews across retailer performance, operational KPIs, returns trends
- commercial health metrics Partner with Operations to monitor and improve wholesale operational performance, surfacing gaps against KPIs/OKRs and driving corrective action plans where necessary Oversee retailer returns reporting and analysis across regions, identifying trends, operational inefficiencies
- opportunities for process improvement Support complex contract negotiations and retailer onboarding initiatives by coordinating closely with Legal, Finance, Operations
- Compliance teams Represent the Wholesale organization in new market expansion and retail launch discussions, helping evaluate operational readiness, compliance requirements, timelines
- go-live feasibility Establish scalable operational processes and governance frameworks that improve organizational efficiency and enable future growth Leverage AI, automation
- data tooling to improve business intelligence, operational workflows, forecasting accuracy
- decision-making capabilities Influence senior leadership through clear communication, data-driven storytelling
- strategic recommendations that support business planning and prioritization Build strong cross-functional relationships and operate as a trusted partner across commercial and operational teams QUALIFICATIONS: 10+ years of experience in strategy, operations, sales operations, commercial planning, consulting, analytics
- related business functions within high-growth consumer, technology
- retail organizations Proven experience leading complex cross-functional initiatives with measurable business impact across multiple stakeholder groups Strong analytical and financial acumen, with experience managing forecasting, operational planning, KPI development
- business performance analysis Experience supporting or leading retailer operations, wholesale planning, commercial operations
- go-to-market execution Demonstrated ability to influence senior stakeholders and drive alignment across diverse functional teams Exceptional organizational and program management skills, with the ability to manage multiple high-priority initiatives simultaneously Strong communication and executive storytelling capabilities, including experience presenting to leadership audiences Advanced proficiency in Excel/Google Sheets and familiarity with BI/data tools such as Sigma, Tableau, SQL
- similar platforms Experience leveraging AI tools and automation to improve workflows, analysis
- operational efficiency Entrepreneurial mindset with a high degree of ownership, adaptability
- comfort operating in ambiguity Experience managing and developing team members is preferred Passion for health, fitness
- performance Interested in the role, but don’t meet every qualification?
- We encourage you to still apply!
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
- As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
- WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
- An employer who violates this law shall be subject to criminal penalties and civil liability.
- The WHOOP compensation philosophy is designed to attract, motivate
- retain exceptional talent by offering competitive base salaries, meaningful equity
- consistent pay practices that reflect our mission and core values.
- At WHOOP, we view total compensation as the combination of base salary, equity
- benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
- The U.S. base salary range for this full-time position is $155,000 - $195,000.
- Salary ranges are determined by role, level, and location.
- Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
- In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
- These ranges may be modified in the future to reflect evolving market conditions and organizational needs.
- While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.