Senior Lead, Series Marketing, Amazon MGM Studios
Amazon.com Services LLC•2h ago
United StatesOnsiteFull-timeSenior Level9+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Marketing Analyst
- Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video. Amazon MGM Studios Series Marketing is seeking a highly motivated, results-oriented Senior Marketing Lead to develop and execute high-impact global marketing campaigns that drive single-title viewership and engagement, bring new customers to Prime, and lift overall brand affinity. You'll be responsible for owning end-to-end consumer campaign strategy on- and off-Amazon that builds awareness, deepens engagement, and drives measurable business outcomes for Prime Original Series. You will set the strategic vision for integrated go-to-market plans across titles, and lead cross-functional and cross-organizational teams to develop best-in-class programs that drive viewership, customer acquisition, and brand differentiation. As a Senior Marketing Lead, you'll have a proven track record of driving significantly complex initiatives with broad cross-organizational impact. You will operate with full autonomy to set roadmaps, goals, and strategy — influencing cross-organization and partner teams' metrics and goals. You possess a blended balance of strategist, brand builder, creative visionary, project leader, producer, industry expert, franchise architect, and analyst. Critical to success will be senior-level relationship building, industry influence, and the ability to orchestrate campaign rollouts on a global scale. Key job responsibilities - Own and drive overall global strategy for consumer marketing across a portfolio of Prime Original Series, including vision-setting, goals, positioning, and overall communication and engagement frameworks - Lead 360 campaign planning and execution across all channels (e.g., social, digital, Amazon owned channels, TV, in-theater, print, out-of-home, and PR) with accountability for cross-organizational alignment and impact - Set strategic direction with creators, showrunners, producers, and international teams to ensure global campaign coherence and maximize cross-market performance - Drive consumer insight strategy in partnership with research teams
- translate insights into actionable campaign frameworks that influence broader organizational priorities - Own goals, performance metrics, and business outcomes for campaigns
- establish mechanisms for continuous optimization and deliver measurable results in viewership lift, customer acquisition, engagement, and brand affinity - Serve as a senior leader and strategic catalyst who inspires cross-functional and cross-organizational teams to deliver bar-raising, best-in-class ideas and plans at global scale — removing barriers and elevating the standard of work - Develop and champion bold strategic ideas
- secure executive buy-in and drive efficient implementation at scale across multiple stakeholder groups - Establish measurement frameworks against internal and external benchmarks
- drive continuous improvement and innovation in campaign effectiveness - Present to senior leadership regularly on strategic direction, key metrics, and portfolio performance
- set mechanisms to operationalize timely global status updates across titles and verticals - Cultivate and leverage senior-level relationships with talent, executive producers, agencies, external studios, and other global stakeholders to advance strategic positioning and campaign excellence
- 9+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams - Experience using data and metrics to drive improvements - Knowledge of the television and media industry - Experience in the entertainment industry - Experience working and communicating with creative talent (e.g. showrunners, EPs, directors, etc.)
- Experience communicating results to senior leadership Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff
- adhere to standards of excellence despite stressful conditions
- communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service
- and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
MarketingCampaign PlanningData AnalysisCross-functional Team LeadershipConsumer InsightsBrand StrategyProject ManagementEntertainment Industry Knowledge