GTM Strategy Manager, Display Ads, Amazon Ads
ASSPL - Karnataka•5h ago
IN, KA, BengaluruOnsiteFull-timeEntry Level2+ yrs exp
- Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors
- entrepreneurs. Our ad solutions—including sponsored, display, video
- custom ads—leverage Amazon's innovations and insights to find, attract
- engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service
- programmatic ad buying, these solutions help businesses build brand awareness, increase product sales
- more. We start with the customer and work backwards in everything we do, including advertising. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place. Amazon Ads is seeking a GTM Strategy Manager to accelerate growth in our Display Ads business in India. This is a broad-scope role that blends go-to-market strategy, sales enablement
- program execution. You will drive adoption of display advertising by equipping our sales teams, running the operating mechanisms that keep the business on track
- taking a marquee Tier-1 product launch from strategy through on-ground execution—while also identifying and shipping smaller innovations that unlock incremental revenue. This is an exciting time to join a growing team in a role where you can make real, visible impact. Key job responsibilities Build and run sales enablement for Display Ads—value propositions, pitch narratives, playbooks
- training—that help field sales and account teams convert opportunities into revenue. Own the team's core program mechanisms (WBR, MBR
- other operating cadences): define the metrics, drive the narrative, surface risks
- hold action items to closure. Lead the go-to-market strategy and execution for a marquee Tier-1 product launch, partnering with Product, Sales
- Tech to take it from concept through beta to full launch and adoption. Identify and drive smaller innovations and interventions across the display portfolio that improve adoption, yield
- advertiser outcomes. Translate market and advertiser insights into GTM strategies that build proof of concept and drive net incremental revenue. Establish credible relationships with advertisers and ad agencies
- support sales conversations with prospective and existing clients. Use data-driven decision-making to size opportunities, prioritize bets
- 2+ years of sales experience - Experience in product or program management, product marketing, business development or technology
- Experience building high-velocity ad products - Experience working in e-commerce - Experience in advertising Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Required skills
salesproduct managementprogram managementproduct marketingbusiness developmente-commerceadvertising