Performance Marketing Manager, Meta

• Who we are:
• MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
• Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen
• go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
• We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario
• employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply.
• We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role.
• Snapshot of the Role:
• We're looking for a performance marketer who knows Meta to its core: someone who can run an ultra-complex, high-performing account, understands the guts of the bid equation
• stays sharp in a fast-moving, high-stakes environment where the numbers matter every day.
• This is also a deeply cross-functional role. You'll dissect our purchase funnel alongside our Growth Product team — connecting ad-layer performance to on-site conversion — and work hand in hand with AI, building workflows and automations that take manual work off the team so we can spend our time on strategy. As a learning company, we'll invest in your growth: you'll work with a tech-savvy, data-driven team, get real exposure to leadership
• help shape the next chapter of how we win on Meta

What You Will Do

• Own and scale MasterClass's Meta advertising end-to-end — campaign structure, implementation, budget allocation, reporting, and the bottom line — against CPA and ROAS targets.
• Optimize all areas of our performance marketing as it relates to Meta, including landing page optimization, catalog management, creative development and execution and event management. If it runs through Meta Ads Manager, your eyes have been on it.
• Dissect the purchase funnel with Growth Product, MarTech, and Data — connecting ad-layer signals to on-site conversion and partnering on landing-page and funnel experiments that lift performance.
• Work hand in hand with AI, building workflows and automations across reporting, optimization, and QA that remove manual work so the team can focus on strategy.
• Design and run rigorous tests across creative, audience, bidding, and measurement; present clear learnings and recommendations to leadership; and stay decisive under pressure during launches and high-stakes moments.
• About You:
• 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets — you've owned a major account, not just supported one.
• 2+ years in a manager role with proven examples working cross functionally with growth, creative and engineering teams.
• Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team.
• Strong analytical skills — comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions.
• Excellent verbal and written communication, with experience presenting to senior stakeholders.
• Bachelor's degree or equivalent experience.
• Bonus points for: agency or in-house experience at a high-growth DTC or subscription business
• advanced Meta tooling (Advantage+/ASC at scale, value-based bidding, CAPI)
• SQL, Looker, or Amplitude
• DCO / creative-automation platforms
• incrementally or Media Mix Modeling experience
• managing contractors or a small team.
• Must be willing and able to work PST hours.
• This role is open to applicants based in the following states: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA.
• At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation
• any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
• The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy
• means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
• MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO
• more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles
• recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
• Salary Range
• $135,000 — $160,000 USD