Manager, Integrated Marketing, Consumer - DashPass Habituation

DoorDash•3h ago

United StatesOnsiteFull-timeManager Level6+ yrs exp

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Top focus

Performance MarketingGrowth Marketing ManagerProduct Marketing ManagerMarketing Analyst

About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product
operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About the Role
The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial
data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and will own the strategy and execution of marketing initiatives designed to increase member engagement, drive habit formation
deepen the value members derive from DashPass. This is a unique opportunity to operate at the intersection of innovation and scale—incubating new growth and retention opportunities from concept to launch while optimizing established programs that impact millions of members. The role requires a strong blend of strategic thinking, customer-centric problem solving, cross-functional leadership
performance marketing expertise, with ownership over a significant marketing budget and measurable business outcomes.
You’re excited about this opportunity because you will…
Act as the “general manager” within the marketing org to ensure plans are developed in a unified cohesive manner and executed in close collaboration with key cross-functional stakeholders (strategy + operations, finance, product, analytics, engineering, etc)
Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn
Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members
Lead end-to-end campaign development across CRM, paid media, in-app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis
Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first-party data activation
Set the quarterly marketing goals and KPIs, and partner with Analytics, S&O, and channel teams to establish reporting that tracks progress
Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership
We’re excited about you because you have…
Bachelor’s degree or higher; MBA a plus
6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and / or integrated marketing with experience standing up new marketing channels
The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
Experience sifting through a detailed analysis and synthesizing the key points to make data-driven decisions
still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.
A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.
We expect this position to be filled by 8/17/26.
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location
market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees
includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental
vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance
a mental health program, among others.
To learn more about our benefits, visit our careers page here .
See below for paid time off details:
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week
about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week
about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$142,800 — $210,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn
reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery
we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly
gives our team members the opportunity to share their unique perspectives, solve new challenges
own their careers. We're committed to supporting employees’ happiness, healthiness
overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry
cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences
perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources
opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status
veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents
veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance
any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024
ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144 .

Required skills

B2C marketingperformance marketingretention marketingintegrated marketingA/B testingdata analysis