Senior Partner Marketing Manager
Servicenow•3w ago
Sydney, NSW, auRemoteFull-timeManager Level5+ yrs exp
Top focus
Product Marketing ManagerGrowth Marketing ManagerPerformance MarketingMarketing AnalystHr Business Partner
- It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data
- any workflow— helping 85% of the Fortune 500® work smarter, faster
- better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.
- The Opportunity ServiceNow is transforming how enterprises orchestrate their business. Partners are central to this mission—they activate demand, deliver solutions
- extend our platform. As Senior Partner Marketing Manager for APAC, you'll own the strategy and execution of partner-led go-to-market across the region, leading a transformation in how we activate, enable
- scale partner channels. This is a strategic role reporting directly to the Director of APAC Partner Marketing. You'll drive partner demand generation, manage our Marketing Development Funds (MDF) program at scale
- design the partner experience & events strategy & playbooks that fuel pipeline growth across APAC. You'll work with C&I partners, managed service providers, resellers, hyperscalers
- technology partners—each with distinct GTM requirements and commercial models. What You'll Own Partner-Led Demand Engine Design and execute partner-led demand generation strategy for APAC. This includes demand gen campaign architecture, partner co-marketing playbooks, lead distribution
- sales-to-partner handoff processes. You'll own targets for partner-influenced pipeline and direct metrics for partner activation, lead generation
- deal registration and will be an influential member of the APAC Partner-Led business Leadership team. Regional Partner Experience & Events Strategy and Execution Owns APAC-wide partner experience and events strategy, AI Summits, World Forum partner sessions
- the regional Partner Summits. Driving demand generation campaigns, sponsor management
- partner engagement programs that build advocacy and pipeline across the region. Marketing Development Funds (MDF) Program Manage the APAC MDF budget as a strategic lever for partner activation. You'll enable the APAC partner marketing managers and work with the Global MDF program team to drive partner participation, approve and audit co-marketing campaigns
- measure ROI against partner pipeline contribution. Strong partners will see MDF as an investment vehicle for growth, not a compliance requirement. We're investing heavily in partner channels as the primary engine for customer acquisition and success. Partner-led demand is growing 139% year-over-year
- APAC is our highest-growth region. You'll have real budget, real responsibility
- a platform to shape how ServiceNow scales through partners globally. We value operators who think clearly, move fast
- lead with data. You'll work with a talented partner marketing team, influential stakeholders
- partners who are serious about their ServiceNow practice.
- What We're Looking For Experience 10+ years in partner marketing, channel marketing
- go-to-market strategy at B2B SaaS or enterprise software companies. You've managed or influenced integrated marketing demand generation at scale directly as well as with partners. You have a strong event management experience, managed agencies and large budgets & ROI. Familiarity with MDF program management
- partner co-marketing is strongly preferred. Experience in APAC markets is valuable. Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making
- problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights
- exploring AI’s potential impact on the function or industry. Skills & Mindset You're a strategist who gets into execution. You design campaigns, manage vendors, audit spend
- close the loop on metrics. You can operate in ambiguity, set your own priorities
- hold partners (and yourself) accountable. You're curious about partner business models and can translate between partner incentives and ServiceNow objectives. You communicate with clarity and conviction. Partner Acumen You understand that partners are businesses with their own economics. You can think like a partner—what drives their growth, how they compete, what they need to succeed. You've built relationships with partners at the executive level and can navigate commercial negotiations. Analytics Orientation You care about pipeline, influence
- ROI. You can build a business case, track campaign performance
- course-correct based on data. Proficiency with marketing automation, analytics
- CRM systems is expected. Logistics Location: Australia (in-person, with occasional travel across APAC for partner events and customer briefings) Reports to: Director of Partner Marketing APAC
- Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote
- required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status
- any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process
- are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.
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