Director, Partnerships
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We are seeking a Director, Partnerships to lead the development, execution, and optimization of WHOOP's strategic partnerships ecosystem.
This individual will be responsible for identifying and securing high-impact partnerships that drive member acquisition, brand awareness, product innovation, and long-term business growth. The ideal candidate combines strong commercial instincts with exceptional relationship-building skills and a proven ability to navigate complex cross-functional organizations.
This role will work closely with leaders across Marketing, Product, Finance, Analytics, Legal, and Membership Services to bring partnerships from concept through execution and measurement
Responsibilities
- Develop and execute WHOOP's partnerships strategy, identifying opportunities that accelerate growth, expand distribution, strengthen brand equity, and create unique member value.
- Build and manage a robust pipeline of strategic partnership opportunities across financial services, airlines, hotels, luxury memberships, and other relevant categories.
- Negotiate deal terms with potential partners across commercial, marketing/media, and product deliverables.
- Partner with Legal to redline and execute contracts.
- Write creative briefs and collaborate with the Brand team to deliver marketing assets.
- Drive cross-functional execution of partnership launches and campaigns across PR, Social, and Lifecycle Marketing.
- Partner closely with Product and Engineering teams to support integrations, in-app experiences, affiliate programs, and member acquisition initiatives.
- Establish KPIs and measurement frameworks to evaluate partnership performance across acquisition, engagement, retention, revenue, and brand impact.
- Partner with Analytics and Finance to develop and optimize partnership LTV/CAC models and investment strategies.
- Work with Membership Services to define and communicate customer support requirements for partnership programs.
- Present partnership performance, strategic recommendations, and growth opportunities to executive leadership
Qualifications
- 10+ years of experience in strategic partnerships, business development, marketing, media, or related commercial functions.
- Proven track record of sourcing, negotiating, and managing high-value partnerships that drive measurable business outcomes.
- Strong commercial acumen with experience building business cases, financial models, and growth strategies.
- Experience managing executive-level stakeholder relationships, both internally and externally.
- Ability to balance strategic thinking with operational execution in a fast-paced environment.
- Data-driven decision maker with strong analytical and problem-solving capabilities.
- Exceptional communication, negotiation, and relationship management skills.
- Thrives in ambiguity and demonstrates an ownership mindset.
- Passion for health, fitness, technology, and consumer products preferred.
- Willingness to travel up to 10%.
- Interested in the role, but don’t meet every qualification?
- We encourage you to still apply!
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
- As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
- WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
- An employer who violates this law shall be subject to criminal penalties and civil liability.
- The WHOOP compensation philosophy is designed to attract, motivate
- retain exceptional talent by offering competitive base salaries, meaningful equity
- consistent pay practices that reflect our mission and core values.
- At WHOOP, we view total compensation as the combination of base salary, equity
- benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
- The U.S. base salary range for this full-time position is $155,000 - $195,000.
- Salary ranges are determined by role, level, and location.
- Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
- In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
- These ranges may be modified in the future to reflect evolving market conditions and organizational needs.
- While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.