Demand Generation Marketing Specialist
Freshworks•2h ago
United StatesHybrid$130K–$152KFull-timeMid Level4+ yrs exp
Top focus
Digital MarketerEmail MarketingMarketing AnalystDemand Planner
- Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve
- deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global
- Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us.
- We're looking for a hands-on Demand Generation Marketing Specialist to join our Global Demand Generation team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue—not just managing programs. You'll own end-to-end execution across paid media, ABM, email
- digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand
- RevOps. We're looking for someone who can hit the ground running, take ownership
- continuously optimize performance with minimal direction. If you're passionate about demand generation, love testing new ideas, embrace AI
- enjoy working in a fast-paced SaaS environment, we'd love to meet you. What You'll Do Execute integrated demand generation campaigns that drive new logo acquisition, pipeline
- revenue Build, launch
- optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social
- email Partner with Product Marketing to develop messaging, landing pages, creative assets
- campaign content Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense Build audience segments, create target account lists
- deliver personalized campaign experiences Monitor campaign performance and make data-driven optimizations to improve engagement, conversion
- pipeline Run A/B tests across messaging, creative, audiences, landing pages
- digital experiences Collaborate closely with Sales, Marketing Operations, RevOps
- Analytics to ensure accurate tracking, reporting
- attribution Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization
- team efficiency Share campaign insights and best practices that help improve overall marketing performance
- 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience Proven experience executing multi-channel demand generation campaigns from planning through optimization Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation
- revenue impact Hands-on experience with: LinkedIn Ads Google Ads/ SEM Paid Social Display or programmatic advertising Email marketing Experience using ABM platforms such as Demandbase or 6sense Experience working in Marketo and Salesforce to support campaign execution and reporting Strong analytical skills with experience measuring campaign performance and translating insights into action Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative
- Analytics Strong project management skills with the ability to manage multiple priorities in a fast-paced environment Excellent written communication and content collaboration skills Experience using AI tools to improve marketing workflows, campaign execution, reporting
- personalization is a plus
- Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus. Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills
- level. Freshworks offers multiple options for dental, medical, vision, disability
- life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits
- wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose
- passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions
- ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities
- business. Fresh vision. Real impact. Come build it with us.
Required skills
B2B SaaSdemand generationdigital marketingLinkedIn AdsGoogle Adspaid socialdisplay advertisingemail marketingABMDemandbase6senseMarketoSalesforceanalyticsproject management