Principal Strategy and Partnerships for AgencyTech, Amazon Ads Strategy and Partnerships
Amazon Advertising LLC•5h ago
United StatesHybridFull-timePrincipal Level10+ yrs exp
H-1B verified · 2310 LCAs
- Ready to reshape the future of digital advertising? Amazon Ads isn't just competing in the ad tech space—we're redefining it. We're looking for a bold, entrepreneurial partnerships leader to architect the deals, alliances
- commercial models that will accelerate our position within the agency holding company ecosystem. The Enterprise Partnerships – AgencyTech lead within the Ads Strategy / BD team is responsible for building and executing high-impact strategic partnerships with agency holding company technology platforms that own critical components of the advertising stack. This individual will own the end-to-end partnership lifecycle across agency HoldCos and their technology arms—from initial opportunity identification through deal structuring, joint product development
- scaled execution. These hybrid firms operate technology platforms that enable media buying and sit within Agency HoldCos, spanning audience and data management, advanced measurement and attribution, workflow and interoperability tools
- managed service at scale. The role focuses on embedding Amazon Ads capabilities directly into agencies' core offerings—creating joint audience products, integrated measurement suites
- custom personalization frameworks that deepen Amazon's integration into partners' go-to-market strategies and technology stacks. The ideal candidate is a seasoned business development or partnerships executive who combines strategic vision with deal-making rigor. You are comfortable operating at the intersection of advertising technology and agency strategy. You bring deep fluency in the agency holding company ecosystem, a track record of structuring complex multi-party agreements
- the ability to translate market dynamics into actionable partnership frameworks that deliver measurable business impact. Key job responsibilities - Drive new strategic initiatives with agency holding company technology platforms (e.g., Omni, Acxiom, Epsilon, Publicis Sapient, Merkle, Choreograph) and their parent organizations - Design value-exchange partnership models that embed Amazon capabilities directly into agencies' core offerings—enabling them to deliver higher-margin, white-labeled solutions that enhance client performance - Structure joint products, integrated measurement suites
- custom personalization models/frameworks built on Amazon signals and AWS infrastructure - Build scalable go-to-market motions with agency partners that position Amazon Ads as a foundational layer of their marketing architecture - Drive real revenue impact by accelerating deal velocity, unlocking new budgets
- building repeatable partnership frameworks - Stay ahead of seismic industry shifts—clean rooms, identity resolution, AI-driven media buying—and turn them into competitive advantages through agency partnerships
- 7+ years of developing, negotiating and executing business agreements experience - 7+ years of professional or military experience - 7+ years of solving problems with technology in the Media & Entertainment Industry experience - 7+ years of Go-To-Market, Business Development, Sales
- Consulting experience - Bachelor's degree - Experience developing strategies that influence leadership decisions at the organizational level - Deep understanding of agency holding company structures, technology platforms
- MBA - Direct experience working within or partnering with major agency holding companies (WPP, Omnicom, Publicis, IPG, Dentsu, Havas) - Experience structuring joint product development or co-investment agreements - Familiarity with audience management platforms, clean rooms
- cross-channel measurement solutions Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 193,700.00 - 262,000.00 USD annually USA, WA, SEATTLE - 176,100.00 - 238,200.00 USD annually
Required skills
GoAWS