Sr. Strategist, CRM Analytics and Insights

What You'll Do

• Lead the delivery CRM Analytics and I nsights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and corporate brands , helping them quantify the impact of CRM and providing recommendations for optimization .
• CRM analysis & optimization: Analyze CRM influence on lifecycle engagement , retention, and conversion of key funnel activities I dentify opportunities for improvement
• monitor ongoing campaign performance identify optimization opportunities.
• Elevate CRM findings to a strategic, consultative, and actionable level.
• Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
• Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.
• Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
• Help businesses establish measurement goals and chart a route to activate those goals.
• Partner with data scientists to ensure data quality and accuracy.
• Understanding of how to mesh multiple data sources (CRM, Site
• offline actions) for to design actionable reporting and insights Collaborate with Marketing Technology teams on data ingestion requirements, availability , feeding detailed requirements, ideating
• innovating Your Skills & Abilities (Required Qualifications): 6 + years of experience in Owned Media, Web, CRM , and/ or Customer Lifecycle Analytics Deep understanding of and experience with CRM reporting and measurement frameworks Ability to integrate data and findings from a variety of data sources and present a holistic view of a position Project management duties including project plans, timelines, ad-hoc requests
• managing the implementation of new analytics capabilities for the team Advanced-level understanding of email service providers and associated optimization & analytical tools Strong understanding of Marketing Automation platforms and CRM systems Deep Experience with data visualization tools (e.g., Tableau, PowerBI ) , analysis tools (Excel, Databricks, Snowflake etc.) , data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e.
• Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.
• Experience with statistical methods, and experimentation techniques.
• Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams.
• Ability to make complex concepts and analytics understandable and actionable.
• Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders Education: Master’s or MBA degree in Analytics /Data Science , Econometrics , Statistics, Psychometrics, ( Bio)Statistics, Applied Mathematics, Operations Research
• another quantitative field . preferred, but not required .
• Bachelors Degree Required PMP preferred &#xa
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