Program Manager, Marketing Ops, Machine Learning University
Amazon Development Center U.S., Inc.•2h ago
United StatesOnsite$82.7K–$129.8KFull-timeMid Level3+ yrs exp
H-1B verified · 2310 LCAs
Top focus
Program ManagerProduct Marketing Manager
- Machine Learning University (MLU) is leading internal education in Generative AI, Agentic AI and Responsible AI, accelerating Amazon-wide AI transformation. We are seeking a detail-oriented, customer-obsessed Program Manager to drive marketing operations and cross-functional initiatives that amplify MLU's reach and engagement across Amazon's technical workforce. MLU's Program Manager, Marketing Operations is the operational backbone of marketing execution — managing campaigns end-to-end, coordinating cross-functional dependencies, designing scalable processes
- ensuring on-time delivery across multiple workstreams. You will partner closely with instruction, operations
- engineering to deliver high-quality marketing programs that drive awareness, enrollment
- community engagement for MLU. The ideal candidate is someone who excels at stakeholder coordination and brings a structured approach to managing complex, multi-channel programs — equally comfortable building a project plan from scratch and diving deep into operational metrics to identify improvements. Beyond core marketing responsibilities, this role provides cross-functional support to operations including course launch coordination, communications copywriting
- event logistics. Key job responsibilities (Deliver Results) Own end-to-end program management for marketing campaigns, events
- brand initiatives — from requirements gathering through execution, measurement
- retrospective. (Ownership) Manage the marketing operations calendar, ensuring cross-functional alignment on timelines, dependencies
- deliverables across campaigns, events
- product launches. (Invent and Simplify) Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity. Drive adoption of automation tools (e.g., AI-assisted copywriting, automated recurring communications) to reduce cycle time on repetitive tasks. (Think Big) Support strategic marketing initiatives including potential program rebranding, community engagement programs
- large-scale events by managing project plans, stakeholder coordination
- go-to-market timelines. (Earns Trust) Coordinate across MLU teams (operations, product, instruction) and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application. (Insist on High Standards) Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation
- creative review processes. (Dive Deep) Track and report on marketing program performance metrics. Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.
- 3+ years of program or project management experience - Experience defining and executing program requirements - Experience working cross functionally with tech and non-tech teams - Experience using data and metrics to determine and drive improvements
- Experience working with marketing tools including email, web analytics, CRM
- marketing automation platforms - Experience in marketing operations, campaign management
- brand management - Familiarity with AI/ML concepts or experience in a technical education environment Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
- other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
- location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
- parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 82,700.00 - 129,800.00 USD annually
Required skills
program managementproject managementmarketing operationscampaign managementbrand managementdata analysisemail marketingweb analyticsCRMmarketing automationAIML