Director, Product & Solutions Marketing -Autonomous IT & AI-Native Workflows

Servicenow•4h ago

United StatesHybrid$173.2K–$303.1KFull-timeDirector Level10+ yrs exp

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Director ProductVp ProductProduct Marketing ManagerProduct ManagerSolutions Architect

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data
any workflow— helping 85% of the Fortune 500® work smarter, faster
better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.
IT is being rewritten in real time
ServiceNow is leading it. We're looking for a product marketing leader to own the story that ties our AI-native IT portfolio together — how Autonomous Service Operations, Autonomous IT
the products underneath them add up to one market-defining category, not a list of features. Reporting to the Sr. Director, Product & Solutions Marketing, Technology Workflows, this is a portfolio-level role, not a product-line one. Product-line PMMs on ITSM, ITOM
the rest of the Technology Workflows team already own positioning, messaging
GTM execution for their own products. Your job is to define how those stories connect: the category narrative, the AI-native thesis
the through-line that makes ServiceNow's Autonomous IT vision bigger than the sum of its products. You're a product marketer at your core — sharp on positioning, messaging
GTM — but you operate at the altitude of a CMO. You think across business units, not within one
you can turn a fragmented set of product stories into a single, credible narrative that CIOs and CTOs actually believe. This role has no direct authority over the product-line teams whose stories it connects, so your currency is the quality of your thinking and the relationships you build with your PSM peers. What you get to do in this role Define the portfolio-level narrative and go-to-market strategy for Autonomous IT — the story that connects ITSM, ITOM
emerging AI-native solutions into one coherent category
product-line PMMs own execution within their own areas. Own the AI-native category play: positioning, thought leadership
the flagship narrative that puts Autonomous IT on the map with customers, analysts
the industry. Shape connective GTM across the portfolio — integrated campaigns, a unified analyst and press narrative
a flagship story that fellow PSM leaders build their own programs around. Take the stage as ServiceNow's voice on Autonomous IT with customers, analysts
press — the person who can explain where the category is headed and why ServiceNow is positioned to lead it. Build trusted relationships with CIOs, CTOs
IT leaders at the companies buying into this vision
translate what they care about back into the portfolio story. Partner with global marketing, product management, sales, solution consulting
the partner ecosystem — not to run their programs, but to make sure they all add up to one story. Cultivate a portfolio-wide library of customer proof points spanning industries and use cases that make the Autonomous IT thesis concrete instead of aspirational. Build and grow a team of product and solutions marketers who can execute at this altitude alongside you.
To be successful in this role you have: 10+ years in product marketing, product management
marketing leadership, including experience owning positioning and GTM across multiple products or a portfolio — not just a single product line. Direct experience in IT operations, ITSM, ITOM, security
adjacent enterprise software, with enough technical fluency to speak credibly with IT buyers and their teams. A track record of building category or platform narratives — you can point to work where several product stories became one bigger story the market bought into. Proven ability to lead through influence across peer product marketing teams, product management, sales
marketing — this role earns alignment, it doesn't mandate it. Fluency in AI-native product marketing: you can talk about what agentic AI actually does for a customer, not just that AI is transformative. Experience hiring, coaching
growing high-performing marketing teams. Comfortable moving between executive-level narrative work and hands-on execution — decks, talk tracks
campaign briefs included. Bachelor's degree required, MBA preferred. Up to 25% travel to support customer, analyst
industry events. JV19 For positions in this location, we offer a base pay of $173,200 - $303,100 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline
individual total compensation will vary based on factors such as qualifications, skill level, competencies
work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote
required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status
any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process
are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

Required skills

product marketingproduct managementIT operationsITSMITOMsecurityenterprise softwareAI-native product marketing