Business Analyst, Integrated Demand Center, AWS Marketing, IDC Analytics

Amazon Web Services, Inc.•4h ago

United StatesOnsiteFull-time

H-1B verified · 2310 LCAs

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Business AnalystMarketing Analyst

The IDC Analytics team is looking for a strong, analytically minded Business Analyst to own end-to-end analytics that drive AWS Marketing’s demand generation strategy. In this role, you will design measurement frameworks, develop reports and dashboards
deliver actionable insights that directly influence campaign investment decisions and pipeline outcomes. You will serve as the connective tissue between marketing stakeholders and technical teams - translating complex business questions into structured analytical plans, building scalable reporting solutions
ensuring that the right data reaches the right decision-makers at the right time. The ideal candidate is comfortable operating independently, thrives on solving ambiguous analytical problems
brings a passion for using data to drive marketing effectiveness at scale. Key job responsibilities
Own the design and delivery of analytics for one or more marketing workstreams (e.g., campaign measurement, channels analytics, pipeline attribution, or lead scoring)
Build and maintain dashboards and automated reports in QuickSight, providing self-serve visibility to marketing partners
Write complex SQL queries to extract, transform, and analyze large-scale marketing datasets
Partner with marketing program managers and channel owners to translate business questions into structured analytical plans
Author and own Business Requirement Documents (BRDs) that bridge the gap between marketers and technical teams — working with D:SE (Data Science & Engineering) and S&O (Strategy & Operations) to build and enhance performance dashboards
Leverage AI tools (such as Kiro IDE, Amazon Quick, and MCP integrations) to accelerate analytical workflows, automate repetitive reporting, and enhance data exploration
Build AI-powered automations and lightweight applications for data validation, report generation acceleration, and A/B testing model development
Identify trends, anomalies, and opportunities in campaign performance data; proactively surface insights to stakeholders
Contribute to ETL pipeline development and data quality initiatives using tools like Alchemy
Document methodologies and socialize findings through written narratives (6-pagers, flash reports) A day in the life Your main focus is turning marketing data into clear answers. Most mornings, you’ll check dashboards to see how campaigns perform, dig into anomalies
share findings with the marketers running those campaigns before they even ask. You’ll write SQL against large datasets to deep dive and do root cause analysis - connecting top of funnel metrics to revenue impact. You’ll partner with teams to translate their questions into structured analytical plans
use AI tools to automate reporting, validate data
speed up your workflows. When something interesting surfaces, you won’t wait to be asked - you’ll bring it to the table. About the team The Integrated Demand Center (IDC) is AWS Marketing’s unified function for planning, delivering
measuring demand generation at scale. The IDC Analytics team sits within Demand Services, the shared services arm powering campaign execution and innovation. We generate actionable insights across the IDC — delivering analytics, custom reporting
clear recommendations that help teams optimize performance, strengthen adoption
accelerate revenue impact. Our work spans configuring dashboards, defining and monitoring delivery KPIs, translating business requirements into technical specifications, supporting steering reviews and QBRs
partnering with marketers to transform complex data into data-driven decisions at strategic, tactical
Bachelor's degree or equivalent - 5+ years of business analyst, data analyst or similar role experience - Experience with data visualization using Tableau, Quicksight
similar tools - Experience in writing complex, highly-optimized SQL queries across large datasets - Demonstrated use of AI-assisted tools (coding assistants, AI IDEs, LLM-based agents) to generate analytical outputs and improve productivity
Experience working with industry tools including Salesforce, Marketo
online analytics packages - Experience building data pipelines or automated ETL processes - Experience defining requirements and using data and metrics to draw business insights - Experience in B2B marketing analytics, demand generation
SaaS/cloud industry - Experience with Adobe Analytics, Adobe Experience Platform (AEP)
Customer Journey Analytics (CJA) - Experience building AI automation or apps that streamline data validation, reduce report generation turnaround times
enable self-serve A/B testing Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability
other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications
location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off
parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 82,700.00 - 130,100.00 USD annually

Required skills

LLMAWS